When Considering the Stages of International Marketing Involvement, It Is

question 78

Multiple Choice

When considering the stages of international marketing involvement, it is important to remember that

• A) a firm essentially progresses through the stages in a linear order.
• B) the international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.
• C) a larger home market with a smaller production base favors internationalization.
• D) a firm may be in more than one stage simultaneously.
• E) at the global marketing level, a firm focuses on market segmentation based on geographical borders.

Recognize the components and structure of social networks.

Identify different types and characteristics of niche markets.

Understand the concept and components of online communities.

Recognize the importance of communication in thriving online communities.

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Definitions:

Required Rate of Return

The required rate of return is the minimum annual percentage earned by an investment that will entice individuals or companies to put money into a particular security or project.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, usually with fixed dividends.

After-Tax Cost of Debt

The interest expense on debt adjusted for taxes, showing the actual cost of debt financing after considering the tax shield.

WACC

Weighted Average Cost of Capital; a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.