What Is True of Firms in the First Two Stages

question 33

Multiple Choice

What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

• A) They do not begin internationalization at these stages.
• B) They take a strategic approach to decision making regarding international expansion.
• C) They are more reactive in nature and embark on internationalization without planning.
• D) They intend to maintain a continuous market representation in foreign markets.
• E) They are a result of dedicated production capacity maintained for foreign markets.

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