What Is the Most Profound Change for Firms at the Global

question 34

Multiple Choice

What is the most profound change for firms at the global marketing stage of internationalization?

• A) More than half of the multinational firm's revenue is generated from domestic markets.
• B) Sales to foreign markets are made as and when goods become available.
• C) Temporary surpluses marketed in foreign markets is the only element of internationalization.
• D) Companies treat the world, along with home market, as one market.
• E) Domestic demand always exceeds the firm's production capacity.

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Definitions:

Lifestyles

A way of living or doing things specific to an individual or group, often indicating consumption patterns and choices.

Marketers

Professionals who are involved in the promotion and selling of products or services, including market research and advertising strategies.

Flight Attendant

An airline employee responsible for ensuring the safety, security, and comfort of passengers aboard flights.

Commercial Aircraft

A type of aircraft designed and used for transporting passengers and cargo for business purposes.