The Science and Process of Creating and Using Information Resources

question 16

Multiple Choice

The science and process of creating and using information resources is known as ________.

• A) information design
• B) information technology
• C) psychographics
• D) demographics

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Definitions:

Marketing Mix

The set of controllable marketing variables that a company uses to pursue its desired level of sales in the target market, famously encapsulated by the 4Ps: Product, Price, Place, and Promotion.

Create Value

The process of enhancing products or services to make them more appealing to consumers, thereby increasing their worth or utility.

Offerings

Refers to the products or services provided by a business to its customers.

Earn Income

The process of receiving money as payment for work performed, or from investments.