Which of the Following Is TRUE with Regard to Positioning

question 93

Multiple Choice

Which of the following is TRUE with regard to positioning?

• A) Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
• B) More often than not, positioning dilutes brand equity.
• C) Firms develop both the product and its marketing to evoke a distinct impression in the customer's mind.
• D) Positioning refers to the process of scaling up production in a market characterized by high demand.

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Definitions:

Loud Noise

Sound that is strong and high in decibels, potentially causing harm or disturbance to human hearing and mental health.

White Rat

Often used in psychological and medical research, white rats are a common type of laboratory rat chosen for their genetic uniformity and ease of observation.

Watson and Rayner

Refers to John B. Watson and Rosalie Rayner, psychologists known for their experiment on classical conditioning with "Little Albert," demonstrating that emotional responses could be conditioned.

Bounded Ethicality

The concept that cognitive biases, social pressures, and situational factors can limit an individual's ability to make ethical decisions, even when they have the intention to act ethically.