Which of the Following Is TRUE with Regard to a Global

question 15

Multiple Choice

Which of the following is TRUE with regard to a global positioning strategy?

• A) A global positioning strategy does not address the shared expectations of a global customer market segment.
• B) More often than not, global positioning dilutes brand equity in the international market.
• C) A global positioning strategy reduces international marketing costs.
• D) Internationalizing firms rarely aim for a global positioning strategy.