When Managers Attempt to Standardize Their International Marketing Program, They

question 56

Multiple Choice

When managers attempt to standardize their international marketing program, they can expect ________.

• A) diminished efficiency
• B) cost reduction
• C) brand dilution
• D) very high profit margins

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Definitions:

Strategies

Plans of action designed to achieve a long-term or overall aim.

Weight Reduction

The process or goal of reducing body weight, typically through diet, exercise, or surgical means, often for health or aesthetic reasons.

Flu Immunizations

Vaccinations given to prevent influenza, recommended annually to protect individuals and communities from the flu virus.

Public Communication

Interaction of one individual with large groups of people.