A Global Brand Can Best Be Defined as ________

question 21

Multiple Choice

A global brand can best be defined as ________.

• A) a brand with a complicated value-chain
• B) a brand that focuses on a single generational group within a country
• C) a brand that uses a variety of marketing campaigns in different markets
• D) a brand whose positioning, advertising strategy, look, and personality are standardized worldwide

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Definitions:

Compensatory Behavior

Actions taken to counteract or make up for something, often referring to attempts to offset calories consumed during binge eating through methods like fasting or excessive exercise.

Purging

The act of expelling food from the body deliberately after eating, often associated with eating disorders like bulimia nervosa.

Anorexia Nervosa

An eating disorder marked by an obsessive fear of gaining weight, leading to severe restriction of food intake and significant weight loss.

Obsessive-Compulsive Disorder

A mental health disorder characterized by repetitive, unwanted thoughts (obsessions) and irrational, excessive urges to do certain actions (compulsions).