Which of the Following Best Characterizes the Purpose of a Global

question 30

Multiple Choice

Which of the following best characterizes the purpose of a global marketing strategy?

• A) guides firms on hiring highly skilled resources
• B) provides managers with demographic data
• C) helps managers check high employee turnover
• D) a plan of action the firm develops for foreign markets that guides managerial decision making on how to position itself and its offerings and which customer segments to target.

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Definitions:

CSR Activities

Initiatives taken by a company to assess and take responsibility for its effects on environmental and social wellbeing.

Press Releases

are official statements issued to newspapers giving information on a particular matter, serving as a common tool for public relations.

Primary Research

The process of collecting original data directly from sources or participants for a specific research purpose.

Customer Focus Groups

A research method where groups of customers are gathered to discuss and provide feedback on products, services, or marketing strategies.