Which of the Following Is TRUE with Regard to Positioning

question 93

Multiple Choice

Which of the following is TRUE with regard to positioning?

• A) Unlike branding, positioning is not intended to evoke the specific attributes that consumers associate with a product.
• B) More often than not, positioning dilutes brand equity.
• C) Firms develop both the product and its marketing to evoke a distinct impression in the customer's mind.
• D) Positioning refers to the process of scaling up production in a market characterized by high demand.

---

Definitions:

Letters from an American Farmer

A series of essays written by J. Hector St. John de Crévecoeur in the late 18th century, depicting life in the American colonies and the emerging American identity.

Anti-Federalist

Individuals who opposed the creation of a strong federal government and the ratification of the Constitution in late 18th century America, preferring power to remain with states.

James Winthrop

An American lawyer, judge, and writer in the late 18th and early 19th centuries, known for his anti-federalist views.