An American Automaker Operating in the Asian and the European

question 35

Multiple Choice

An American automaker operating in the Asian and the European markets designs various models around a standardized platform. The firm adds parts, features, and regular units to this basic standardized platform according to the preferences of its customers. This exemplifies ________.

• A) segmentation
• B) customer relations management
• C) brand dilution
• D) modular architecture

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Definitions:

Right of Refusal

A contractual right that gives an individual or entity the opportunity to enter a business transaction with another party before anyone else can.

Perfect Tender Rule

The requirement that a seller deliver goods in conformity with the contract, down to the last detail.

Rigidity

The quality of being unable to bend or be forced out of shape; lack of flexibility or adaptability.

Honesty in Fact

The genuine belief or actual state of mind devoid of intent to deceive or defraud.