Which of the Following Is an Advantage of Licensing

question 41

Multiple Choice

Which of the following is an advantage of licensing?

• A) It is ideal for products, services, or knowledge that is highly complex.
• B) It is easy to maintain control over how the licensed asset is used.
• C) It requires very little capital investment in the foreign market.
• D) It guarantees a basis for future expansion in the market.

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Definitions:

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as superior quality, cost structure, or customer service.

Competitive Scope

The breadth and range of activities a company undertakes to compete, including geographic reach, product and service segments, and target markets.

Business Ecosystems

A complex network of organizations, including suppliers, distributors, customers, competitors, government agencies, and others involved in the delivery of a specific product or service through competition and cooperation.

Competing

A conflict resolution style where one's own goals are pursued aggressively, sometimes at others' expense, emphasizing assertiveness over cooperativeness.