By Establishing a Brand Name and Market Power Through a Licensing

question 15

Multiple Choice

By establishing a brand name and market power through a licensing agreement, licensors are able to ________.

• A) establish a more durable presence in the local market
• B) control the use of the licensed asset
• C) control the dissipation of important intellectual property to competitors
• D) avoid the risk of creating a future competitor

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Definitions:

Mood Swings

describe rapid and intense changes in emotion, which can range from euphoric highs to depressive lows, and may affect an individual's behavior and reactions.

Manic Episodes

Periods of abnormally elevated mood, energy levels, and activity, often associated with bipolar disorder.

Depression

A mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Mild Mania

A less severe form of mania characterized by elevated mood, increased activity or energy levels, but not severe enough to cause significant impairment in daily functioning.