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Which of the following is TRUE about franchising as an entry strategy?
Promotion Alternatives
Various strategies or methods used by businesses to advertise, market, and sell their products or services.
Direct Marketing
Direct marketing refers to a strategy where businesses communicate directly with targeted customers through various channels, including mail, email, and telephone, to generate a response or transaction.
Sales Promotion
A marketing strategy designed to increase sales temporarily by offering incentives or discounts to consumers or traders.
Promotion Alternatives
Different strategies and methods used by businesses to communicate the value of a product or service to the customers, aiming to increase sales.
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