By Establishing a Brand Name and Market Power Through a Licensing

question 15

Multiple Choice

By establishing a brand name and market power through a licensing agreement, licensors are able to ________.

• A) establish a more durable presence in the local market
• B) control the use of the licensed asset
• C) control the dissipation of important intellectual property to competitors
• D) avoid the risk of creating a future competitor

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Definitions:

Work Progress

The advancement or development of tasks, projects, or objectives towards completion over time.

Performance

The manner in which an individual or organization executes tasks or activities, usually measured against a known standard or expectation.

Work Unit Activities

Tasks and responsibilities assigned to a specific team or department within an organization, contributing to its overall objectives.

Recognizing

The act of acknowledging and appreciating the achievements or contributions of individuals, typically used as a motivational tool in leadership.