The Procurement of Selected Value-Adding Activities, Including Production of Intermediate

question 64

Multiple Choice

The procurement of selected value-adding activities, including production of intermediate goods or finished products, from independent suppliers is known as ________.

• A) outsourcing
• B) franchising
• C) offshoring
• D) licensing

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Definitions:

Cost Per Action

A digital advertising payment model where advertisers pay for a specific action, such as a sale, click, or form submission, tied directly to their advertisement.

Cost Per Click

A digital advertising metric that calculates the amount paid by an advertiser for each click on their ads.

Cost Per Thousand

A metric used to price advertising, measuring the cost to reach a thousand viewers or impressions in a given medium.

Performance Measure

A quantifiable indicator used to assess how well an individual, system, or organization is achieving its objectives or targets.