Explain Why It Is Especially Critical for a Firm to Select

question 59

Essay

Explain why it is especially critical for a firm to select the most appropriate market for its product or service during the primary stage of internationalization. What are the negative consequences of making a poor market selection for firms planning to globalize through FDI?

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Definitions:

Conditional Positive Regard

Acceptance and love that are contingent upon a person's behavior, often used in the context of interpersonal relationships and self-esteem.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of self-actualization, empathy, and unconditional positive regard in therapy.

Unconscious Personality

Aspects of an individual's personality that are not within their conscious awareness but influence behaviors and thoughts.

Cultural Psychologists

Researchers who study how cultures reflect and shape the psychological processes of their members.