Examlex
When developing strategies, managers start by ________.
Buzz Marketing
A viral marketing technique focused on maximizing word-of-mouth potential of a campaign or product, often through unconventional means.
Whopper Sacrifice
A promotional campaign by Burger King where users were encouraged to delete ten friends on Facebook in exchange for a free Whopper sandwich, highlighting the brand's innovative approach to marketing.
Unfriend
The action of removing someone from your list of friends or contacts on a social media platform.
Blog
A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
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