Contrast the Strategies of Multidomestic Industries and Global Industries

question 33

Essay

Contrast the strategies of multidomestic industries and global industries. Why is there a difference in strategies between the two industries? Provide an example for illustration.

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Definitions:

Mail Surveys

A method of collecting data by sending questionnaires through postal mail to respondents, who are expected to complete and return them.

Telephone Interviews

An interview process conducted over the phone, often used in market research or job screening.

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.

Marketers

Professionals who are involved in the process of promoting, selling, and distributing a product or service.