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What is the integration-responsiveness framework? Describe the two main components of the framework.
Product Availability
A measure of the extent to which goods or services are ready for sale and can be purchased by consumers.
Online Sales
The process of selling goods and services through the internet, enabling transactions to be completed digitally.
Brick and Mortar
A business or retail outlet that has at least one physical location, as opposed to being online or virtual.
Supply Chain Costs
Supply chain costs encompass all expenses incurred in the creation and distribution of a product, from procurement to delivery.
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