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Sterling Auto International (Scenario)

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Sterling Auto International (Scenario)
Sterling Auto International is a successful car manufacturing company headquartered in Detroit, Michigan. Over the past year, the company implemented multiple efforts to expand its overseas operations. At a recent shareholder's meeting, attendees questioned the CEO's motivations for authorizing certain aspects of the expansion efforts.
-One shareholder wanted clarification about a research effort that investigated the possibility of setting up a plant in China. The CEO explained that serving China's rapidly growing middle class population would enable Sterling to increase the size of its customer base dramatically. In China, the CEO was most likely interested in ________.


Definitions:

Micro Expression

Brief, involuntary facial expressions that reveal true emotions, often occurring when a person is trying to conceal their feelings.

Involuntary Expression

Unconscious facial or bodily movements that convey emotions or reactions, not controlled voluntarily.

James-Lange Theory

A theory of emotion proposing that emotions result from the perception of bodily reactions to stimuli, implying that physiological arousal precedes emotional experience.

Autonomic Changes

Adjustments in the autonomic nervous system that regulate bodily functions such as heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.

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