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What was the meaning of the red ribbon in Rosas's Argentina?
Promotion-to-Sales Ratio
A metric used to measure the effectiveness of a marketing campaign, calculated by dividing the cost of promotion by the sales generated.
Integrated Marketing Communications
A strategic marketing approach that coordinates all promotional activities (advertising, PR, sales promotion, social media) to provide a consistent message across all channels.
Marketing Dashboards
Tools that aggregate and display key marketing metrics and KPIs to monitor performance and support decision-making.
Sales
The activities related to selling or the amount of goods or services sold in a given time period.
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