Examlex
Which of the following,if true,would strengthen the case for Short and Shearer buying an existing business?
Brand-loyal
Refers to consumers who consistently purchase the same brand over alternatives due to preference, satisfaction, or perceived value.
Price-sensitive
Describes consumers or markets that are highly responsive to changes in prices, where demand significantly fluctuates with price adjustments.
Family Brand
A firm’s own corporate name used to brand its product lines and products.
Perceived Value
The value a consumer believes a product or service has, based not only on its actual utility but also on intangible factors.
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