According to Your Text,there Was an Increase from 1

question 78

Multiple Choice

According to your text,there was an increase from 1.6 million to ________ stay-at-home fathers in the United States between 2004 to 2012.

• A)2 million
• B)3 million
• C)5.5 million
• D)7 million

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Definitions:

Targeting Strategies

Approaches used by businesses to identify and serve specific segments of the market that are most likely to benefit from their products or services.

Micromarketing

A marketing strategy that targets a small, specific group of customers with tailored messages and offers.

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.