Another Marketing Executive Points Out That a Contractual Agreement Will

question 113

Multiple Choice

Another marketing executive points out that a contractual agreement will allow Derrido to blend in with the local market,and goes on to argue that this will be advantageous to the company.Which of the following,if true,would strengthen this argument?

• A) Consumers in many countries have limited resources with which they can purchase entertainment.
• B) Consumers in many countries are wary of what they perceive as American cultural imperialism.
• C) Contractual agreements usually require the foreign partner to display the originating firm's brand as prominently as possible.
• D) Contractual agreements initiated by an American company often make for contentious relationships with the foreign partner.
• E) Foreign consumers briefly resist cultural imperialism but then quickly embrace American cultural products.

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Definitions:

Caribbean Music

A diverse range of musical styles and genres originating from the Caribbean islands, characterized by rhythms such as reggae, calypso, and salsa.

Spirituals

Religious folk songs that originated among African American slaves, expressing deep emotion and often containing coded messages of hope and resistance.

Slaves

Individuals forced into servitude, deprived of personal freedom, and compelled to perform labor or services against their will.

Software Industry

A sector of the economy associated with the development, maintenance, and distribution of software applications and services.