What Are the Two Different Kinds of Nudges? Explain Each

question 9

Essay

What are the two different kinds of nudges? Explain each and provide an example.

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Definitions:

Product Development

The process of creating or improving a product through research, design, and innovation, leading to the introduction of new features or entirely new products to the market.

Brand Mark

A unique design, symbol, or logo that identifies a brand and differentiates it from its competitors.

Shell Gas Stations

A global chain of service stations that sell gasoline, diesel, and other types of fuel, operated by the multinational oil and gas company Shell.

Brand Equity

The value a brand adds to a product or service, reflected in how customers think, feel, and act towards the brand.