If Kohler Became Known as a Provider of Products and Services

question 98

Multiple Choice

If Kohler became known as a provider of products and services that embrace the "essence of gracious living," which of the following would be the MOST likely result?

• A) Kohler would feel pressure to expand its business to include a wider range of products and services.
• B) Customers who had a positive experience with some of Kohler's products would be more interested in trying other Kohler products.
• C) Kohler's divisions would be more likely to create their own individual mission statements.
• D) Sales of higher-priced goods and services would increase less than sales of lower-priced goods and services.
• E) Kohler's customers would be more likely to focus on price and less likely to focus on customer service.

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Definitions:

Acromion Process

A bony projection on the scapula (shoulder blade) forming the highest point of the shoulder.

Acromiodeltoid

A muscle in the shoulder region, involved in the movement of the shoulder and giving shape to the top of the shoulder.

Clavodeltoid

A muscle in some animals that resembles human muscles in the shoulder region, but there's no direct human equivalent. For humans, refer to the deltoid muscle.

Cervical Vertebrae

The vertebrae in the neck region of the spine, numbered C1 through C7, which support the skull and enable a range of head movements.