What Is the Contestable Market Model

question 22

Essay

What is the contestable market model?

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Definitions:

Two-Step Model

A theory in communication suggesting that information from the media moves in two distinct stages – first to opinion leaders, who then pass it on to a wider population.

Communication

The process of exchanging information, ideas, thoughts, feelings, and messages through spoken or written words, visual symbols, or nonverbal cues.

Cultural Studies

Refer to popular interdisciplinary areas of research. In research on the mass media, these studies focus not just on the cultural meanings producers try to transmit but also on the way audiences filter and interpret mass media messages in the context of their own interests, experiences, and values.

Participant Observation

A qualitative research method in which the researcher immerses themselves into a community or group to observe and participate in their activities, gathering data from inside the group.