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Game theory:
Retailers
Businesses that sell goods and services directly to consumers, acting as the final link in the supply chain from producers to end-users.
Supply Chain Intermediaries
Supply chain intermediaries are entities or individuals involved in the process of moving a product or service from the producer to the consumer.
Channel Member
An entity that participates in the distribution channel, like manufacturers, wholesalers, and retailers, helping goods reach their final consumers.
Retailer's Responsibility
The accountability held by retail businesses to ensure the quality, safety, and ethical sourcing of their products, along with providing good customer service.
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