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A Nash equilibrium assumes that a player follows his or her best strategy:
Cost-Per-Action
An online advertising payment model where payments are based solely on qualifying actions such as sales or registrations.
Conversion Rate
A metric that measures the percentage of visitors who take a desired action, indicating the effectiveness of a marketing strategy or webpage.
Performance Measure
Quantitative or qualitative indicators used to evaluate the effectiveness, efficiency, and quality of an organization's activities or employee's work.
Social Networks
Platforms and websites that enable users to create and share content or to participate in social networking.
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