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John is maximizing utility by choosing to spend 90 minutes reading a chapter in The Theory of Moral Sentiments, which will give him 450 units of utility, instead of spending 20 minutes reading a chapter of Atlas Shrugged, which will give him 200 units of utility. (Assume marginal utility decreases slowly.)
Beta Coefficient
An index that gauges the degree of variability or specific risk associated with a security or portfolio in relation to the entire market.
Market Risk
The risk of losses in financial markets due to movements in market prices, affecting a wide range of assets uniformly.
Behavioural Finance
A field of study that combines psychological theories with conventional economics to explain why people make irrational financial decisions.
Securities Mispricing
A situation where a financial security is valued either above or below its true intrinsic value due to market inefficiencies, creating investment opportunities.
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