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John is maximizing utility by choosing to spend 90 minutes reading a chapter in The Theory of Moral Sentiments, which will give him 450 units of utility, instead of spending 20 minutes reading a chapter of Atlas Shrugged, which will give him 200 units of utility. (Assume marginal utility decreases slowly.)
Neurotransmitter
Chemicals in the brain that transmit signals from one neuron to another, facilitating communication within the nervous system.
Dopamine
is a neurotransmitter involved in many functions, including movement, motivation, reward, and addiction.
ACh
Acetylcholine, a neurotransmitter involved in many functions including muscle contraction, arousal, and memory.
Sensory Neurons
Nerve cells that transmit sensory information (e.g., sight, sound, touch) from the environment to the central nervous system.
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