EBaycom Dominates the Online Auction Business Because Sellers Want to Go

question 230

Multiple Choice

eBay.com dominates the online auction business because sellers want to go where the buyers are and buyers want to go where the sellers are. Bigger is thus better. Hence, eBay.com illustrates the concept of:

• A) public goods.
• B) nonrival goods.
• C) economies of scope.
• D) a network externality.

---

Definitions:

Fixed-ratio Scheduling

A type of reinforcement schedule in behaviorism where a response is reinforced only after a specified number of responses.

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Primary Reinforcers

Innate reinforcing qualities like food, water, or rest that do not need to be learned because they are naturally satisfying.

Fixed-interval Schedule

A schedule of reinforcement where a response is rewarded only after a specified amount of time has elapsed.