Television Broadcasts Are Often Given as Examples of a Public

question 122

Multiple Choice

Television broadcasts are often given as examples of a public good. However, it is possible to code a broadcast so that only people who pay for the decoder box can view it. The use of a coded signal does what to a television broadcast?

• A) Makes it rival
• B) Makes it nonrival
• C) Makes it excludable
• D) Makes it nonexcludable

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Definitions:

American Popular Culture

A set of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture in the 20th and 21st centuries, heavily influenced by mass media.

Service Firms

Companies that provide intangible products or services to customers rather than physical goods.

Intangible Costs

Costs that are not directly measurable or quantifiable, such as brand value, reputation, or employee morale.