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When positive externalities exist in the consumption of a good, the marginal social benefit:
Direct Costs
Costs that can be traced directly to a cost object.
Cost Object
Anything for which a separate measurement of cost is desired, including products, services, projects, or customers.
Indirect Costs
Costs that cannot be traced directly to a cost object.
Cost Object
Anything for which a separate measurement of costs is desired, such as products, services, projects, customers, or activities.
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