Which of the Following Would Describe a Socially Responsible Business

question 12

Multiple Choice

Which of the following would describe a socially responsible business, according to Professor Archie Carroll's conceptualization?

• A) The business obeys the law in all instances except when doing so might be less than ethically sound or when it might truly damage profits.
• B) The business puts the quality of its employee's lives and its contribution to the community above all other concerns.
• C) The business obeys the law, acts ethically, and tries to take care of its shareholders, but it may not be especially profitable.
• D) The business is profitable, it obeys the law, and acts ethically in the name of good corporate citizenship.

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Definitions:

Merchandising

The variety of activities involved in promoting the sale of products at retail, including display techniques, discount offers, and product placement.

Retailer Goals

Objectives set by retail businesses aiming for customer satisfaction, increased sales, and market presence.

Atmospherics

The use of design, music, lighting, and layout in retail spaces to influence consumers' mood and behavior, enhancing their shopping experience.

Experiential Retailing

A marketing strategy that focuses on creating unique, hands-on shopping experiences for customers to foster brand loyalty.