Two Companies Produce Different Proprietary Versions of the Same Product

question 82

Multiple Choice

Two companies produce different proprietary versions of the same product. The two versions are very alike in quality and effectiveness, but the product from the company with a strong reputation for ethical performance costs slightly more. Given statistical research findings, what will most Americans who want this type of product do assuming they are familiar with the two companies?

• A) Base their purchase on convenience and disregard ethical reputation.
• B) Base their purchase not on ethics or price but solely on user reviews.
• C) Pay the higher price for the product from the ethical company.
• D) Pay the lower price for the product from the company with no reputation for ethics.

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Definitions:

Contrast Medium

A substance used in medical imaging examinations to improve the visibility of internal body structures in the resulting images.

Common Bile Duct

Duct that carries bile to the duodenum. It is formed from the merger of the cystic and hepatic ducts.

Cholangiography

A test that evaluates the function of the bile ducts by injection of a contrast medium directly into the common bile duct (during gallbladder surgery) or through a T-tube (after gallbladder surgery or during radiologic testing) and taking an X-ray.

Bile Ducts

Channels that carry bile from the liver and gallbladder to the duodenum for digestion.