What Type of Marketing Is a "Loyalty Banking" Program an Example

question 23

Multiple Choice

What type of marketing is a "loyalty banking" program an example of?

• A) industrial marketing
• B) relationship marketing
• C) social marketing
• D) economic marketing
• E) consumer marketing

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Definitions:

Social Entrepreneurship

Social entrepreneurship involves starting companies or initiatives that aim to solve social problems or address community needs through innovative solutions, prioritizing social impact alongside or above profit.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Hybrid Models

Approaches that combine elements from different methodologies, theories, or systems, often used in business strategies, computational simulations, or vehicle technology to optimize performance.

Social Entrepreneurship

A practice that aims to solve social problems and improve communities through innovative business models and ventures that prioritise social impact over profit.