Reading the Relevant Issues of Consumer Reports Prior to Purchasing

question 35

Multiple Choice

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?

• A) problem recognition
• B) information seeking
• C) selecting substitutes
• D) need recognition
• E) consideration setting

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Definitions:

Class Rank

A measure of how a student's performance compares to others in their group or grade level, often expressed as a percentile or as a rank.

Ordinal Random Variable

A random variable that has outcomes which can be ordered or ranked but does not necessarily have a quantitative value.

Nominal Random Variable

A variable that represents data which can be classified into distinct categories with no logical order.

Nominal Data

Data classified into categories that cannot be ordered or ranked; purely qualitative.