Hilltel's Head of Marketing Thinks That a Standardized Marketing Strategy

question 55

Multiple Choice

Hilltel's head of marketing thinks that a standardized marketing strategy will allow the company to portray a consistent global brand.Which of the following,if true about using a single marketing approach,would strengthen his case?

• A) The company would face more competition overseas than otherwise.
• B) The company's products would need to be of the most recent technology.
• C) The prices of the company's products will be the same everywhere in the world.
• D) An international marketing team would need to be hired to craft an appropriate strategy.
• E) The company's products could be standardized accordingly.

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Definitions:

Near-shoring

The practice of transferring a business operation or service to a nearby country, rather than a far-off location, to reduce costs and improve communication and control.

On-shoring

The practice of bringing business operations back to the company's country of origin from overseas to improve control and reduce costs.

Intermediate Vehicle Carriers

Companies or services that provide transportation of goods between primary carriers and final delivery points.

Small Package Carriers

Companies that specialize in the shipment of small parcels or packages, typically offering services like rapid delivery and tracking capabilities.