The Director of Marketing Argues That Dinasonic Should Alter Its

question 19

Multiple Choice

The director of marketing argues that Dinasonic should alter its marketing strategy in different countries by adapting its methods of advertising.Which of the following,if true,would support this position?

• A) Dinasonic has won awards for its advertising campaigns.
• B) Consumers in most countries are attracted to American consumer goods.
• C) Laws regulating advertising vary between different countries.
• D) Dinasonic has several sales managers experienced in international sales.
• E) The company is planning to subcontract some of its international sales operations.

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Definitions:

General Strategies

Refers to the broad methods or plans formulated by organizations or individuals to achieve major goals or objectives.

Differentiation

The act of making a product, service, or business stand out from its competitors by highlighting unique features or qualities.

Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Effectiveness

The extent to which an action achieves its intended result or effect.