Why Do Smaller Companies Have Advantages Over Larger Competitors When

question 49

Essay

Why do smaller companies have advantages over larger competitors when it comes to the distribution aspect of the marketing mix?

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Definitions:

Influence Tactics

Strategies or methods used by an individual to persuade or guide others' behaviors and attitudes towards achieving a particular goal.

Power Influence

The capacity to affect the behavior, decisions, or thinking of others, typically through authority, persuasion, or coercion.

Leader Traits

Innate qualities and characteristics that contribute to an individual's ability to lead effectively.

Leadership Prototypes

The preconceived ideas or mental images of what qualities and characteristics a good leader should possess, differing by culture and individual.