Penelope's Pizza Also Wants to Be at the Forefront of Current

question 31

Multiple Choice

Penelope's Pizza also wants to be at the forefront of current trends and changes in the practice of advertising.The account manager wants to focus on consumer-generated advertising via YouTube,Twitter,and Facebook,whereas the CEO prefers to focus on mainstream media.Which of the following,if true,would support the position of the account manager?

• A) The number of television cable channels has skyrocketed in recent years.
• B) Over the same time, the four major television networks suffered a 20 percent decrease in viewership, leading to a reduction in advertising rates.
• C) The emphasis on effectiveness and accountability has lowered the production costs for a 30-second television commercial.
• D) Television networks are seeking to ban the feature in recording devices that allows viewers to record television shows while deleting all commercial messages.
• E) Young adults, under the age of 30, consume the largest amount of pizza per capita, and are the greatest users of social media.

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