Which of the Following Questions Is LEAST Relevant to Snazzy

question 95

Multiple Choice

Which of the following questions is LEAST relevant to Snazzy Sodas' evaluation of the desirability of the young male market segment?

• A) What is the percentage of young males in the general population?
• B) What attitudes do members of this group likely have about Snazzy Sodas?
• C) How does the consumption of energy drinks by young males compare to the consumption patterns of other groups?
• D) Would Snazzy Sodas be likely to target young males if it were producing a different product?
• E) Are young males likely to consider a company's reputation for social responsibility when they purchase energy drinks?

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