Which of the Following Is a Product Benefit of a Southwest

question 8

Multiple Choice

Which of the following is a product benefit of a Southwest Airlines flight to Tucson,Arizona?

• A) a pleasant experience because of the friendly crew members
• B) the Southwest Airlines Web site, where passengers make reservations
• C) the boarding pass for the flight
• D) use of a Boeing 737
• E) the price of the ticket

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Definitions:

College Education

A post-secondary education program offering a broad knowledge base in various fields, leading to a degree or certificate.

Reality Principle

An ego function that negotiates between the desires of the id and the limitations of the external world.

Ego

In psychoanalytic theory, the part of the personality structure that mediates between the demands of the id, superego, and reality.

Id

A reservoir of unconscious psychic energy that, according to Freud, strives to satisfy basic sexual and aggressive drives. The id operates on the pleasure principle, demanding immediate gratification.