Ginny and RJ Are Correct: ComicalYou Becomes a Hit with Young

question 32

Multiple Choice

Ginny and RJ are correct: ComicalYou becomes a hit with young people,even with a $5 per month subscription fee.Within two years,it becomes the number one online destination for people in their teens and twenties,and usage soars.An online social network introduces a comics creation tool to compete with ComicalYou for 10 cents per message.What marketing strategy is most appropriate for this stage of the product life cycle?

• A) Reintroduce the product in new markets to avoid the decline stage.
• B) Reduce or end promotional support because people already know about ComicalYou.
• C) Focus on making customers aware of the product and its benefits.
• D) Lower prices slightly and continue promotional expenditures to keep demand growing.
• E) Develop product adaptations to extend the product's life.

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Definitions:

Contraceptive Measures

Methods or devices used to prevent pregnancy, including barriers, hormonal methods, and surgical procedures.

Birth Control

Various methods used to prevent pregnancy, including hormonal, barrier, and surgical options.

Contraception

Against conception.

Assisted Suicide

The act of helping another person voluntarily end their own life, often in the context of terminal illness and suffering.