What Term Refers to "Development of Online Resources That Allow

question 19

Multiple Choice

What term refers to "development of online resources that allow for personal and direct content presentation based on elements such as preferences, needs, and current health behaviours"?

• A) Tailoring
• B) Linking
• C) Marketing
• D) Targeting

---

Definitions:

CAPM

Capital Asset Pricing Model; a formula used to determine the expected return on an investment, factoring in its risk relative to the market.

Risk-to-reward Ratio

A measure used by investors to compare the expected returns of an investment to the amount of risk undertaken to capture these returns.

Constant

A fixed value that does not change in mathematical equations or in the context of specific calculations.