A New Internet Service Provider Has Entered a Very Crowded

question 40

Multiple Choice

A new Internet service provider has entered a very crowded market.Which of the following methods would it MOST likely use in order to make consumers aware of its services?

• A) creative selling
• B) direct marketing
• C) interactive marketing
• D) missionary selling
• E) personal selling

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Definitions:

New Venture

Refers to a new business enterprise or startup that is typically characterized by high risk and potential for growth.

Replacement

Refers to the process of substituting an old asset with a new one to maintain or improve operational efficiency.

Payback Period

A capital budgeting technique that rates projects according to the speed with which they return invested money.

Cumulative Profits

The total amount of profit a company has earned over a specific period, adding together all net profits and losses to date.