Which of the Following,if True,would Weaken the Argument for Shifting

question 77

Multiple Choice

Which of the following,if true,would weaken the argument for shifting to direct-response television marketing?

• A) Most customers perceive infomercial sales tactics to be loud, aggressive, and questionable.
• B) Some companies have found it difficult to adopt a direct-response television strategy.
• C) Consumer behavior is highly dependent on the state of the economy.
• D) New forms of direct marketing channels such as podcasting and iTV are experiencing exciting growth.
• E) ValueNet's products could successfully be sold using multiple direct marketing methods.

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Definitions:

National Defense

Government-provided security against foreign aggression, encompassing the military forces and other defense measures.

Common Resource

A resource like air or water that is not owned by anyone, is available for everyone to use, but can become depleted if overused.

Excludable

A characteristic of a good for which it is possible to prevent individuals from enjoying its benefits unless they pay for it.

Artificially Scarce

A situation where a product or resource's availability is limited through artificial means rather than natural scarcity.