Which of the Following,if True,would Strengthen the Argument for Using

question 43

Multiple Choice

Which of the following,if true,would strengthen the argument for using television as the medium for the next campaign?

• A) A study shows that the bulk of television audiences are teenagers and people over 65.
• B) More than 43 percent of U.S. advertising dollars are spent on national and local television commercials versus 8 percent on Internet advertising.
• C) The number of video-on-demand viewers is expected to quadruple during the next five years.
• D) Increasingly, consumers are choosing not to watch ads.
• E) Effective television ads are still capable of holding the audience's attention.

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Definitions:

Prudent Investor Rule

Prudent Investor Rule is a legal guideline for fiduciaries that mandates investment strategies should be made as a prudent investor would, considering risk, return, diversification, and the objectives of the trust or beneficiary.

Active Portfolio Management

A strategy where managers make specific investments with the goal of outperforming an investment benchmark index.

Passive Strategy

An investment approach that involves holding a diversified portfolio to match the performance of a market index over time, minimizing buying and selling actions.

After-tax Holding-period Return

The return on an investment after accounting for taxes, over the period it was held, reflecting the true gain or loss.